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A Destination For Innovation

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Welcome,
To Smartech World

A Destination For Innovation

​​ Bullboat proudly introduces Smartech - Europe's first tech hub showcasing the latest innovations exclusively in Selfridges, the world's best department store. 

World-class Tech All In One Place

Smartech makes it simple for you to discover, experience and buy the latest inspiring technology, connected products and IoT devices, all in one place.

 'Best Department Store in the World' 
- by IGDS
£2 billion yearly revenue

​Exclusive
Apple Watch  launch partner

A New
​Era of Retail

Retail Designed For Discovery

By putting user experience front and centre, Smartech creates a real life experience around the world's best tech, building a destination that inspires and educates. 



Products that require consideration - especially those that consumers haven't heard of, seen or tried yet, need an interactive experience that engage and educate - not just being placed on a shelf.



Tech You Really Love

NEW TO SMARTECH?
Book a private tour and let us help you discover what we've got in store.
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  1. Managing Director
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Visit Smartech in Selfridges
STORE HOURS


Monday - Saturday               9.30am   -     10pm

Sundays                                       11am       -      6pm
LOCATION


Selfridges, 400 Oxford Street, London

Lower Ground Floor
  1. Jacov Nachtailer Co-Founder, Smartech
    "We’re delighted to work with Selfridges to reinvent the tech retail experience and show brands how they can educate audiences and place their product in a context that adds real value”
  2. Nathalie Bernce CEO, Smartech
    "By putting user experience front and centre, Smartech creates a real life experience around the world's best tech, building a destination that inspires and educates."
  3. Lior Naveh Co-Founder, Smartech
    "We want to make make it simple and engaging to discover, experience and buy the latest inspiring technology, connected products and IoT devices, all in one place."
​Are you a Maker, Builder, Creator or Innovator?
Don't be a stranger, get in touch.
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